Before becoming a professor at Bucknell’s Freeman College of Management, Kate Suslava worked as an auditor for accounting giant Ernst & Young (EY). It was a job that involved listening to plenty of companies’ quarterly earnings calls. Like her EY...
If you've seen the movie "Big," you may remember this scene: A group of toy executives is listening to a product pitch that focuses more on demographics, market share and revenue projections than on the actual toy in question — a skyscraper that turns into...
